Do you need to update your website?
Nowadays for your website to be successful your web pages need to embrace some of the modern technology available to ensure that you can promote your business not only on computer screens, but on Tablet computers, mobile phones and on any other future technology used to access the Internet. Here is a quick help guide to assist you in your choice.
Some of the challenges facing older websites
Use of Flash
For many years web designers and programmers have used Adobe Flash as a medium for presenting website slide shows and producing animated graphics on websites, however many mobile devices and notepads can not display web pages and images created using flash. (eg Apple iPads and iPhones will not display any form of flash used on websites)
If you current website uses flash then your website will be incompatible with many mobile devices therefore it is likely that you have cut your target audience by as much as 50%
To promote your business on standard computer screens, tablet computers and smart phones your website needs to be able to detect the screen resolution of the device. that is displaying the web page. A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. Responsive sites can be designed to make the text on the page larger and easier to read on smaller screens. They can also be configured to make the buttons on the phone’s screen easier to press.
If your website cannot adapt to different devices then it will be difficult to read your web pages and you will therefore lose some of your target audience.
Companies Act 2006
Companies in the UK must include certain regulatory information on their websites and in their email footers or they will breach the Companies Act and risk a fine.
Every company should list its company registration number, place of registration and registered office address on its website as a result of an update to the legislation of 1985. The information, which must be in legible characters, should also appear on order forms and in emails. Such information is already required on ‘business letters’ but the duty is being extended to websites, order forms and electronic documents.